Teamtailor
ABM and broader campaigns tuned to funnel stage and media strategy
Overview
The brief, in one paragraph.
Grounded creative in ICPs and personas, then aligned every asset with media strategy, funnel stage and campaign objectives across both ABM and broader campaigns. Led ideation and creative direction while coordinating production with the Art Director and designer through to delivery. Closed the feedback loop with creative reporting to evaluate performance and inform future A/B testing.
From the project
